Download android app/Download iOS app Download android app/Download iOS app
Off 開啟 App
Move to Main Content
:::
書封 消费者行为学:理论、案例与实务
Rated by 0readers

消费者行为学:理论、案例与实务

Published
2021/06/01
Format
EPUB
Subject
ISBN
9787301321836
Read Aloud
Due to copyright restrictions, this book does not support read aloud

Library Collection

Borrowing Information
Copy Available 1
Loan Period 14 day(s)
Read Online 0
Borrowed 0
Share this book via

Available in below library(ies)

Search
Select library type or loaction
Select library type
Select the region of your institution

Recommendations for acquisition

You can recommend your favorite eBooks to your library, they will consider reader suggestions for acquisition.

Reader information
Library 香港樹仁大學 Hong Kong Shue Yan University
* Name
* Identity
Department
* E-mail
※ We will send a copy to the email address you provided.
Phone number
※ The phone number format should be area code + phone number (e.g., 0229235151), and the mobile number format should be 0900111111.
* Enter the verification code
本书共十一章,阐述了消费者行为学的基本理论和实际应用。书中主要内容包括消费者行为学概述、个体因素与消费行为、社会因素与消费行为、情境因素与消费行为、产品因素与消费行为、价格因素与消费行为、营销沟通与消费行为、问题认知与信息搜寻、方案评价与购买实施、购后行为和网购消费行为等。
  • Place of Publication 中國大陸
  • Language 簡體中文

Ratings and Reviews

Please log in before proceeding.
Help
Hello, how can we assist you?
User Guide

Phone:0800-000-747

Office Hours:Mon.-Fri. AM 09:00~PM 6:00 (GMT+8)

loading